How Email Marketing Can Benefit Your Business
Email marketing is one of the most well known, tried and true methods of digital marketing. According to the Direct Marketing Association, email marketing has an average ROI of 3,800%, making it one of the most cost-effective marketing channels.
In one study 59% of respondents said that marketing emails influence their purchase decisions, while just over 50% buy from marketing emails at least once a month (SaleCycle, 2022).
That is enough of a return of investment to stop reading this blog and start creating email marketing content... are we right? No! Finish this blog first!
It only makes sense that Stack Strategies Co. needed to begin offering more email marketing services to business owners across the nations. Earlier this month, SS created a Newsletter Membership Program to send monthly branded newsletters to our clients' clients. Stack Strategies, also, offers email automations projects as well as other digital marketing tools to help manage your business.
While to some it may sound like an ordinary email or just a newsletter but in our industry, we've seen a monthly newsletter grow a business 2-3x based on being consistent and sharing a variety of information.
In this blog, post we’ll briefly outline how email marketing can impact your business and produce the growth you have been looking for.
EMAIL MARKETING BENEFIT 1: cREATING A dIRECT cOMMUNICATION pATH
As any business owner knows, getting interest
In business, you know that once you start trying to retain your clients, getting their interest becomes easy. Email marketing offers a simple and effective way to establish a direct communication line between you and your clients. You can easily send updates, promotions and inspiring content with the click of a mouse. The best part is that research shows your clients LOVE hearing from you via their inbox!
According to Bluecore in 2021, 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021).
Based on these results, no matter what your client demographic is, you can be sure you’re reaching the majority of them in a way that counts.
Email Marketing Benefit 2: Showcase your brand through modern design
Our experience has demonstrated that email marketing is an amazing tool for creating a storyline behind your brand. Your email newsletters and other campaigns can be customized to your brand to help clients remember your business in the long term.
By incorporating consistent brand elements such as logos, colors, and typography into email templates, we like to create a cohesive and recognizable brand identity for the businesses that we work with. This enhances brand awareness by exposing recipients to the brand regularly, reinforcing its values and messaging. With personalized content and targeted messaging, businesses can establish emotional connections, foster loyalty, and guide recipients through the customer journey.
Email Marketing Benefit 3: Sharing Information About Your Services
We’ve said it before and we’ll say it again; when it comes to any marketing plan, consistency is key. That’s why we love email marketing. It allows you to maintain client contact with little effort, while still providing a unique experience.
Often our clients only know "a little bit" about what we do, but they aren't as informed as we want them to be. By consistently sharing information about your various services and products, clients instantly become more familiar with your business. By repeating this process over time, not only will they remember you, but they may start to recommend you to other people.
By consistently sending valuable content to your subscribers, you can build trust and strengthen your relationship with customers, increasing their loyalty to your brand overall.
Email Marketing Benefit 4: trackable effectiveness
Possibly the most significant way that email marketing can benefit your business is by giving you access to real-time statistics. Email marketing provides valuable analytics and insights, allowing you to track the performance of your newsletters. You can measure metrics like open rates, click-through rates, conversion rates, and more. This gives you insight to the effectiveness of your campaigns and helps you make data-driven improvements.
The average ROI through email marketing is $36 for every $1 spent (ConstantContact, 2023).
With statistics like that, making the decision to begin email marketing couldn’t be easier.
Of course, learning to use different platforms and to set up emails in a design and market focused way can be challenging on top of all your other responsibilities as a business owner. That’s why in Stack Strategies Co.'s quest to help your business through strategic digital marketing, we streamlined the process and created newsletter membership options that fit your needs.
Here's How Our Email Marketing Newsletter Program Works
SS makes digital marketing easy! Simply sign up for our program, check in when you want to, and watch how your email newsletter program multiplies your business.
1. Determine if you have access to a template newsletter or if you should need a custom newsletter written for you (If you don't have access to a template, or if you think your business model needs custom).
2. Consider submitting a monthly update or specific content via our website.
3. We will create your newsletter branded to your business with your content (if you submitted any). If you didn't submit anything, we'll make educated guesses about what you have been up to, business wise.
4. You will receive a test email and you can submit any edits if needed.
5. Your campaign will be scheduled, no matter what, by the 15th of the month.
6. We'll follow up with a report and analysis with how the campaign performed.
We know by consistently providing assistance with your email marketing, we'll help you connect and engage with your audience on a deeper level.
It's important to remember that although we're helping assist with the creation and scheduling of a business's email newsletter, direct results can vary based on the audience, email marketing system (CRM, Flodesk, Active Campaign, Constant Contact) and other variables. We do our best to help as best as we can.
Sign-up for SS's Monthly Newsletter Program
We're so sure of the benefits of creating a email marketing that we established an entire program to support our business owners' campaigns. Our Monthly Newsletter joins our line-up of other digital marketing projects on our website. You can learn more and sign-up NOW to be sure your clients receive next month's email.
Sign-ups for next month will be accepted through the 5th of the month!
Stack Strategies Co. is an online digital marketing company based in Cleveland, Ohio. Stack Strategies creates custom WIX websites, travel agent websites with Travefy, and email email automation and digital tools on a variety of platforms! SS leads the way in small business marketing by sharing tips and tricks on our Behind the Strategies Marketing Blog. Connect with us on Facebook, Instagram, Pinterest, and Alignable for business-building inspiration. Or contact SS for your next project!