Updated: May 6
Welcome back to marketing Monday with Behind the Strategies! It's a business owner's responsibility to gather clients, stir up new traffic, and get a say in the business industry's conversation. The way to do all three of these things at once is to have a strong social media presence. It's more important than ever to have a digital footprint and be posting consistently. When you have followers, it's a great way to foster loyalty. Clients and future clients will be able to get to know you better, repost your content, and keep checking back on your page for more.
Being consistent on Facebook and Instagram is one of the most critical parts of marketing these days to actually get in front of people. Through your posts, people will start to look at you as an authority on the topics you post about. Your Facebook posts could be longer in text and a great place to promote website links. Instagram is better for getting a variety of images and videos out through your posts and stories. Spending some time thinking about what works versus what doesn't work is really worth the brainstorming time.
Here's what won't help when managing your social media:
Only posting to your personal page
Using a posting service to "fill your page with content"
Having no activity on your page
Only posting deals
Posting the same thing on all pages all the time
Running ads for high costs and no strategies
Even for those well-versed in social media, there's much to learn when it comes to posting exclusively for a business. From scheduling posts, monitoring traffic, and creating graphics, the difference between social media for personal use versus drumming up business is great.
In the workshops Stack Strategies will be hosting (starting this Thursday, November 18) we're going to cover each of these topics through and through...
Elements of a Page
Building Positive Algorithms
How to Create Content
How to Post
Tracking Your Page
However, for some, this may be asking a lot. If you haven't grown up with social media and been actively involved in its evolution, you may be surprised to see these digital platforms have evolved. Depending on your target demographic as well as the kind of posts you're interested in promoting, your social media strategy should be quite specific.
The thing we have learned most over our time as marketing coaches is that business owners get lost in the mix of trying to promote themselves. They don't know where to start. How to make the posts. Where to put which posts. And how to get more information through your posting. Social media posting should only take up to two working hours per week. Challenge yourself to get your social media taken care of the right way so you can focus on other things -- more marketing and taking care of your clients.
Stack Strategies is challenging you to spend a few hours with us so we can get your social media plan straightened out, giving you more time to focus on your other goals next year. We invite you to join us and other like-minded business owners for the ultimate crash course on social media marketing!
Thursday, November 18, 11:00 AM -- 3:30 PM EST
Online Only Event -- Hosted through Zoom
Click on the graphic to learn more about this event.
We'll also be hosting this same event on...
Tuesday, December 7, 10:00 AM – 3:00 PM EST
Online Event - Zoom
Saturday, December 11, 10:00 AM – 3:00 PM
Online Event - Zoom
Join Dezaree and learn all about the best ways to manage your social media marketing. This in-depth workshop is to really master the strategies behind managing your social media profiles in order to be successful and reach your goals!
To reserve your spot at this exclusive and game-changing event, click here! Plus, save 22% on registration when you use code MARKETING2022 at checkout. Start your 2022 off early and right by taking your business to the next level. We can't wait to see you there!
Stack Strategies will be adding more events to our future education session queue, although we may not come back to these basics. Get registered for the basics today to move forward to the advanced topics in the future.